How To Combat Imposter Syndrome As a Content Creator

Being a creator (blogger, vlogger, social media influencer, podcaster, etc) can be quite challenging. Constantly wanting to come up with great and somewhat new content that is relatable, educational and informative can sometimes leave you hit by a writer's block and confused, especially when your industry is saturated and you look to stand out.

If you've at one point found yourself scratching your head over the fact that you can't seem to come up with something absolutely new, maybe that's because there's nothing new on the internet and that's okay. There are hundreds and hundreds of ideas that a creator can twist, add to or take from. Let me explain: How many self-care posts have you seen that offer pretty much the same advice such as 'get enough sleep' or 'watch less TV' and maybe even 'make time for some alone time'? I've seen plenty. The point of this paragraph will be clear somewhere near the end of this post.

Anyway, let me get to the main focus of this post. This is how you can combat imposter syndrome as a content creator:

Find Your Creative Voice
Your voice as a creator is like the personality of your work. To eliminate imposter syndrome, you have to know your own voice as a creative. Your voice lies in your word choice, tone and how you structure your sentences. It's basically your style.

Focus On Your Content

It's easy to get carried away focusing on other people's work for inspiration; but after a while it can be addictive and that is bad for you. If you need to constantly look at someone else's blog, podcast or page for inspiration and ideas, you may be headed to the wrong direction.

Be Original

Original content is simply personalised content. A personalised content carries honest thoughts and opinions. Doing research is also good but you'll still have to sound like you when you sum your research up for your readers.

Fail Forward

I have had a problem with the failing forward concept before. I used to clean up my feed every once in a while. I'll be the first to admit that it is a serious bad habit and should be avoided. It is better to look at your past work and think about how much you've grown and improved as a creator than have zero reference for yourself because you're too busy trying to make other people think that your work is perfect.

Figure Out Your Niche

It can be pretty annoying hearing these words, but how would you know what to create when you're not certain about the type of content you want to create? Figuring out your niche helps narrow down the type of content you should or can come up with.

Brand Yourself

Figure out who you are as a creator and make sure it doesn't contradict with who you are as a person. Do not let one take too much from the other. A good balance here will help you put out your best work.

Brand Your Business

Visually, the simplest branding you can do is a logo design, choosing colours and fonts. You can go timeless, bold, classic or other ways with your branding. Branding will help you to be recognisable and hopefully distinguishable. When you mix self and business branding, they should work well together.

Conclusion

The good news is, the headlines for so many different creators and many posts may be similar or the same, but the content never is when the person creating is simply being themself.

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